Phantom Brief — Landing Page Variants
- Variant A(VC Pattern Reader) — alpha — this is for investors and founders who want edge
- Variant B(Devil's Advocate) — provocative — challenger framing
- Variant C(Gartner Analyst) — enterprise credibility — structured, authoritative
- Variant D(Independent Tech Analyst) — intellectual — essay-reader audience
- Variant E(Substack Strategist) — clean conversion — broad Substack audience
Track conversions via UTM: utm_medium=variant_[a-e]